For years, we’ve been zooming in on Savannah James’ photos, wondering what’s behind that effortless glow. Whether she’s courtside, podcasting with her bestie, or turning heads at the Met Gala, one thing stays consistent—her skin stays flawless.
And now, the tea is officially spilled (and then some). Savannah just dropped Reframe, her very own skincare line, and let’s just say the girls are eating it up.
Savannah James Skincare: More Than Just Water and Minding Her Business
Savannah’s glow isn’t just good genes and staying hydrated (though she does drink her water). According to conversations with The Cut and Allure, she’s obsessed with iS Clinical Cleansing Complex and swears by Bioré’s SPF mist, which sadly isn’t available in the U.S.
But the real tea is Savannah’s own skincare line. Reframe has entered the chat.
For two years, she’s been quietly working behind the scenes to develop a clinically-backed, performance-driven brand created with all skin tones in mind. With Reframe, Savannah is premiering three must-have products: the Pigment Processor (a brightening serum retailing at $115), the Compression Complex (a facial sculpting day cream at $95), and the Circadian Cream (an overnight collagen moisturizer priced at $135).
These aren’t just random concoctions, either. Savannah worked closely with Howard University’s College of Dermatology to ensure these formulations work across all skin tones, especially melanin-rich skin. She also tapped Glossier’s Nick Axelrod to co-create the brand. The Ohio native was not playing with the development.
“This is my baby,” she told People. “I wanted it to be a real product with real research and real results.”
The mommypreneur also shared that the new line is inspired by her daughter. Savannah’s daughter told her she wanted to be “just like her.” Hearing this scared Savannah a little and took her on a personal journey. This coupled with a lack of products in stores made Reframe come alive.
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Savannah James Skincare: Products That Even Skintones & Make Melanin Pop
One standout ingredient in her Pigment Processor serum is Cetyl Tranexamate Mesylate 3%, targeting inflamed pigmentation to reduce redness and dark spots. Savannah described it as a precision tool—”like radar”—perfect for us melanated queens dealing with uneven tones or hyperpigmentation.
Her Compression Complex day cream hydrates and offers immediate sculpting effects. Think natural contouring and an instant “snatch.” Meanwhile, the Circadian Cream is your overnight bestie. Hey girl! It’s packed with next-gen ingredients to regenerate and repair skin as you sleep. Savannah admitted to press she’s been using these products and flexing her makeup-free glow during interviews.
Savannah describes Reframe as “what clinical skincare looks like in the real world.” The packaging is vibrant, the textures are luxurious, and the ingredients aren’t just made for everyone. Savannah took time to also make products for us.
“I’m not trying to be the face of the brand,” she told Essence. “I just want the product to speak for itself.”