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For one day a year, commercials aren’t something to be skipped, because they’re the main event. As Super Bowl LIX kicks off in New Orleans, brands are shelling out historic amounts to secure their spot in front of millions of viewers. Read more about what it costs to get a 2025 Super Bowl advertisement inside.
The Multi-Million Dollar Spotlight
In 2025, the price of a 30-second commercial during the Super Bowl has soared to around $7 million, with some brands reportedly paying as much as $8 million, according to USA TODAY Ad Meter. Despite the hefty price tag, major companies have been eager to buy in, with Fox selling out its ad inventory as early as November.
The Super Bowl remains one of the last mainstays of live television where viewers are not only engaged but actively anticipating commercial breaks. With the rise of streaming services and ad-free viewing options, brands recognize this as a rare moment to capture undivided attention.
A Shifting Landscape
While legacy brands like Budweiser, Doritos, and Uber Eats have returned, some longtime advertisers are noticeably absent. For instance, State Farm pulled out of this year’s lineup following the devastating fires in Los Angeles. The absence of major car brands such as Kia, Honda, and Toyota also signals a decline in the auto industry’s presence in Super Bowl advertising, making way for emerging industries to dominate the airtime.
The Evolution of Ad Costs
Super Bowl commercial prices have been climbing steadily since the game’s inception. In 1967, a 30-second spot cost just $37,500. By 2000, that number had jumped to $2.1 million. Over the past decade, the price has skyrocketed, hitting $5 million in 2017 and reaching its current $7 million mark in 2023.
Despite the costs, brands see Super Bowl ads as a strategic investment. With millions watching, these commercials often become cultural moments, generating buzz long after the final whistle.
Worth the Investment?
In an era where attention spans are shorter than ever, the Super Bowl remains a rare event where audiences are locked in. Not just for the game, but for the ads. For brands willing to invest millions, the payoff comes in visibility, engagement, and a chance to make advertising history.
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