NFL Taps Influencers To Make Sure Gen Z Is Tuning In This Season

The NFL season is just days away, and social media is already trying to find ways to increase viewership.

In an effort to get Gen Z to tune in to NFL games, the league has tapped a slew of influencers to make sure the kids are watching the NFL. NBC will take seven social media influencers from Kansas City to Sao Paulo to Detroit.

Lyndsay Signor, senior vice president of consumer engagement for NBC Sports, spoke about the company’s effort to bring in younger viewers and switching things up to get more women to watch games, too.

“We want to reach Gen Z and millennials, and we also want to bring in women as well,” Signor told Variety. “With all of the creators, we have a really diverse group,” adding that even casual viewers now have “an opportunity to really get a little bit of a taste of what we can offer at NBC.”

The influencers include Allison Kuch, Jack “Chef Cuso” Mancuso, Erika Priscilla, JoJo Sim, Austin Sprinz, Pierson Wodzynski, and Nate Wyatt.

NBC says the idea comes from a similar concept used during the Paris Olympics, where 27 influencers with big followings on Facebook, YouTube, Snapchat, and Overtime were used to attract viewers who typically aren’t big sports fans. Signor says the idea was “to talk to people who maybe weren’t following the Olympics “or “necessarily watching them in primetime.”

The 2025 NFL season kicks off Sept. 5, with the Baltimore Ravens taking on the Kansas City Chiefs.

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