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Rihanna is back in her bag, and this time, it’s courtside. The beauty mogul and multi-hyphenate superstar just announced that Fenty Beauty and Fenty Skin are now the official beauty sponsors of the WNBA’s reigning champs, the New York Liberty. The new partnership is giving glow, game, and greatness – and we are here for it all.
This will be Fenty’s first-ever whole team collab in the WNBA. The collab is also another example of how Rihanna continues to champion power, play, and presence for women—on and off the court. Keep scrolling for details.
Rihanna’s Fenty Beauty Teams Up With The New York Liberty
The collab represents a full-circle moment between the beauty empire and one of the hottest teams in women’s sports. Let’s not forget – Fenty was born in NYC. So this collab isn’t just smart branding its a move rooted in legacy and local love.
As WNBA viewership climbs and women’s sports gain their long-overdue shine, Fenty x NY Liberty shows us that Black women aren’t just participating in the culture—we are the culture. The Liberty will rock Fenty logos on their warm-up jackets and shooting shirts throughout the season. At the same time, WNBA fans can enjoy in-arena beauty activations and custom product drops.
And yes, even Ellie the Elephant has a role! The Liberty’s lovable mascot is getting the Fenty treatment.
15 Mommy Moguls Who Do It All—And Look Fly Doing It
Rihanna summed it up perfectly in a media statement: “The women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible.” That same strength makes Rihanna a beacon for Black women everywhere, showing that motherhood, mogulhood, and major moves can coexist.
And she’s far from alone. This Mother’s Day, we’re shouting our Rihanna and several other celebrity moms who inspire us. Give these Black women their flowers for not only killing their career and business games but for balancing it all looking effortless at the same time.
Here are a few more mommy moguls we love.