Michael Jordan Joins NBC’s NBA Coverage as ‘Special Contributor’
Michael Jordan has added another headline-worthy role to his legendary career.
This fall, the NBA icon will join NBC as a “special contributor” for the network’s return to broadcasting NBA games after more than two decades.
NBC, which famously aired NBA games from 1990 to 2002, is stepping back into the spotlight with an 11-year broadcasting deal.
The announcement of Jordan’s involvement came in dramatic fashion during NBCUniversal‘s upfront presentation, where a simple “I’m back” press release, echoing Jordan’s historic 1995 return to the NBA, set the stage.
Jordan followed up with a video message expressing his excitement to be part of the team, though the specifics of his role remain vague.
Described as a “special contributor,” Jordan’s presence is sure to bring nostalgia and unparalleled insight to NBC’s coverage.
The possibility of seeing the GOAT share his perspective, whether through commentary, analysis, or storytelling, is something all fans look forward too.
NBC lead anchor Mike Tirico highlighted Jordan’s deep connection to the network, calling him a “symbol of the golden era” when NBC and the NBA were synonymous.
Jordan’s addition is part of a larger effort by NBC to recapture the magic of its earlier NBA broadcasts.
This new era includes other big names, like Carmelo Anthony, who will serve as a studio analyst.
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Coupled with the return of the beloved “Roundball Rock” theme song, NBC is making a concerted effort to blend nostalgia with a modern touch.
For Jordan, this role is another chapter in a post-playing career that has already seen him as an NBA team owner and a successful NASCAR team operator.
While he has kept a relatively low profile with NBA media in recent years, his involvement with NBC will bring unmatched credibility and excitement to the broadcasts.
Basketball fans can look forward to this fall, when the NBA on NBC officially tips off.
With Michael Jordan in the mix, the broadcast is poised to deliver iconic moments both on-screen and on the court.