Steph Curry is a four-time NBA champion, Under Armour’s lead athlete, and he just picked up a gig as the assistant general manager for his alma mater, Davidson College in North Carolina.
Still, the 37-year-old carved out time for another venture with the launch of a new sports drink. Curry and his wife, Ayesha, got an assist from Michelle Obama to introduce a healthier beverage for hydrating after heart-racing activities.
Dubbed PLEZi Hydration, the former First Lady tells PEOPLE that medical professionals helped develop the formula, which strips the bad stuff from your usual sports drinks to make grabbing PLEZi a healthier option.
“At PLEZi Nutrition, we’re always looking for ways to shake up the conversation around nutrition and make healthier choices easier for everyone. It’s been such a great journey teaming up with our good friends, Stephen and Ayesha Curry, to create a game-changing sports hydration drink,” she said. “With input from registered dietitians, PLEZi Hydration is packed with more potassium, less sugar, and lower sodium — all while tasting great. We’re proud to offer a better option for anyone looking to stay active and hydrated without compromise.”
PLEZi Hydration has double the electrolytes, a full daily dose of vitamin C, no added sugar, lower sodium content, and more potassium compared to its competition, and Curry thinks that’s a major selling point.
“We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts— because the next generation deserves better,” Curry said in a statement.
Curry is, of course, a good litmus test because, as a top-tier professional athlete, he knows what it’s like to make a concerted effort to replenish the body’s nutrients after spending all day on the court.
As for Obama, health has always been a theme in her mission. During her time as First Lady, she promoted healthy eating and addressed obesity in America through the Let’s Move! Initiative.
The $2.29 16.9-oz drink comes in three flavors: Tropical Punch, Orange Mango Twist, and Lemon Lime, and is currently available at Amazon and Walmart locations.
Obama launched PLEZi in 2023 and also serves as its Strategic Partner. Its product line already includes low-calorie sparkling water and fruit juice boxes with 75% less sugar than its competition.
