Source: Diego Bendezu / Diego Bendezu
Kendrick Lamar is upping the ante when it comes to his Super Bowl appearance. The “Not Like Us” rapper has partnered with Willy Chavarria for a capsule collection in honor of the big game.
Source: Diego Bendezu / Diego Bendezu
As spotted on GQ, the 2025 edition of football’s biggest night will come with some very unique wearables. Designer Willy Chavarria has curated merch in conjunction with Kendrick Lamar. While the drop covers your usual streetwear staples (i.e., t-shirts, shorts, hooded sweatshirts, etc.) it is clear the creative had a specific narrative in mind he was trying to convey with the overall aesthetic.
Featured throughout all the items is bold typography that incorporates some of Kendrick Lamar’s lyrics from GNX. “FOOT UP ON THE GAS, BUT SOMEBODY GOTTA DO IT” is featured on the hoodies. This collection is also is a nod to sports. We not only get some NFL emblem integration but apparel like performance jerseys and a satin varsity jacket.
The Kendrick Lamar Super Bowl Halftime performance capsule collection is available now. Proceeds from this drop will go support to those impacted by the Los Angeles wildfires.