Kendrick Lamar released an electrifying trailer for the Apple Music Super Bowl LIX Halftime Show, promising a performance for the ages. The trailer features a surprise appearance by SZA, ushering in the excitement for a collaborative performance at the 2025 Super Bowl taking place New Orleans. Read more and watch the trailer inside.
The halftime show will once again be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers, alongside director Hamish Hamilton, who has become synonymous with creating some of the most memorable halftime moments. Roc Nation also continues its role as the strategic entertainment advisor for the NFL’s most-watched musical event of the year.
This year’s creative direction will be helmed by pgLang, Lamar’s multidisciplinary creative collective. Known for their groundbreaking visual storytelling, pgLang’s involvement hints at a performance that will blend music, artistry, and narrative in a way only K. Dot can deliver.
The anticipation follows a record-breaking trend for the Apple Music Super Bowl Halftime Show. Last year, Usher’s unforgettable performance became the most-watched halftime show in history, earning three 2024 Emmy nominations. In 2023, Rihanna’s spectacular set made history by winning two Emmy Awards, including Outstanding Directing for a Variety Special. With Kendrick Lamar’s artistry and SZA’s ethereal vocals, fans are bracing for another iconic Super Bowl moment.
Apple Music’s ongoing partnership with the NFL and Roc Nation has elevated the halftime show to a global cultural phenomenon. Known for celebrating artists and fans alike, Apple Music offers the best listening experience with over 100 million songs in Spatial Audio. The platform’s commitment to innovation continues to revolutionize how we consume and experience music, making it the perfect partner for an event of this magnitude.
Kendrick Lamar, who has solidified his place as one of the greatest storytellers in modern music, will undoubtedly bring his signature creativity and socially conscious artistry to the Super Bowl stage. With SZA joining him, this performance promises to be a celebration of Black excellence and artistry on one of the world’s biggest stages.
Mark your calendars for Feb. 9, 2025, as the Apple Music Super Bowl LIX Halftime Show is set to make history once again. Follow @AppleMusic on social media and stay tuned for more updates.