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New WNBA Media Rights Deal Is Worth Quadruple The Amount Of The Previous Deal
The NBA has agreed to terms on their new media rights deal the focus has now shifted to the WNBA.
According to The Athletic‘s Mike Vorkunov, the WNBA is set to receive $2.2 billion over the course of the NBA’s 11-year media rights deal, which will go into effect during the 2025-26 season.
The WNBA will have game packages with Disney, NBC and Amazon just like the NBA. It remains to be whether Warner Bros. Discovery will be successful in matching Amazon’s NBA package.
How much money will the WNBA be paid per year of the new deal?
The WNBA’s portion of the deal will pay the league an average of $200 million per year.
When it comes to how much money the WNBA will make the Athletic‘s Mike Vorkunov reported that there is “an opening to earn more over that period.” He also reports “there is an agreement between the league and the media partners to revisit the rights deals with good faith talks after three years that could reprice them to reflect the league’s growth.”
How much money does the WNBA make prior to the new deal?
The WNBA’s new deal marks a significant increase from the $50 million it currently receives annually via partnerships with Disney, Ion, CBS and Amazon.
Stars like A’ja Wilson, Aliyah Boston, Sabrina Ionescu, Breanna Stewart, Alyssa Thomas, Angel Reese and, of course, Caitlin Clark has helped make this possible for the league.
The WNBA Is seeing record ratings and attendance and the general interest in the league has never been higher.
WNBA commissioner Cathy Engelbert told CNBC that she had hoped to at least “double” the league’s previous rights fees when finding a new one.
Welp, she is set to quadruple it.
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